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Sep 29

Turning your food blog into a successful business

Food blogging is one of the biggest Internet trends of the past years and even though it started as a personal hobby for many people, it is now an amazing business idea that anyone can start from the comfort of their own home. If you enjoy cooking and want to share your recipes and experiments with the world, then why not set up a blog? It’s free, you can start your own online community and, in time, even make a lot of money. However, you must be aware of the fact that once your food blog starts getting views and followers, you need to make some investments. This includes purchasing your own domain, and hiring a food photographer such as But why pay a photographer when you can take photos with your smartphone instead? Here are a few reasons why the professional option is more beneficial.


Quality visual content is important for a food blog


Blogs rely on powerful imagery to attract visitors and food blogs are one of the best examples in this regard. Your food photos should look appealing and mouth-watering, which is not the easiest thing to do if you’re taking shorts with a smartphone camera in low light conditions and don’t know anything about exposure, composition and contrast. If your meal looks delicious in real life, this should also be rendered in photos. Otherwise, won’t draw any positive attention to yourself. There are thousands of food blogs out there and if don’t keep up, your page stats will suffer.


Food photography sounds simple, but it’s not


Taking photos of food seems like something that anyone can do, but when you compare a photo taken by an amateur with a photo taken by a pro, you’ll see the difference. It takes an expert to make the most out of each shot and present the subject in a way that’s as appealing as possible. You have to make sure you have the right lighting and contrast and, at the same time, you should have a unique composition. Besides, unlike portrait and landscape photography, food photography has a few specific challenges because the “subject” can melt, dry down or wither.


Professional equipment makes a difference


Using a smartphone camera and natural light from your kitchen window is a good starting point, but, as you gain more exposure, you should invest in premium equipment. This includes a high end DSLR camera, as well as professional lighting, because you can’t always cook when it’s clear and sunny outside.


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